Plan D: Lessons from the World's Most Successful Disruptors

Mike Maddock

Shift happens. It's time for Plan D.

Long gone are the good old days where a sudden market shift was tempered ― even held back ― by restrictive laws, huge capital requirements, complex data, industry secrets, distribution networks and expensive infrastructure. Goliath has lost his edge. 

Today, "what's next" is conceived by firebrand leaders who topple the once proud giants of established industries. You know, the crazy ones . . . the Disruptors.

This book explores two questions about them:

What makes them special? (So we can do what they do and upend our competition as well.)

How do they think? (So we know how to manage them while getting the absolute best out of them.)

This book is written about ― and for ― Disruptors. It crystallizes the Disruptor's unique superhero powers so you can use them too (for good, not evil).

The future belongs to the Disruptors. You need them, and they need you. This book will help you dream, drive and deliver like the crazy ones.