Create change your organization can feel and see
Since 1991, Maddock Douglas has been providing its clients with the fresh thinking, innovation and diverse expertise to envision the future and build toward it.
Brand New: Solving the Innovation Paradox
G. Michael Maddock and Luisa C. Uriarte with Paul B. Brown
How does David beat Goliath? How do the best brands in the world create customers for life? What is the highest indicator of future profitability according to many on Wall Street? The answer to all three questions is the same: by creating game-changing new products. Brand New explains in step-by-step fashion what you need to do (and what you should never do) to innovate effectively.