Our robust customer experience offerings ensure that ideas can mature past the concept stage to become successful products that retain their core value for customers. These services include: experience workshop facilitation, rapid prototyping, customer journey mapping, information architecture, UI design, branding and marketing/communications.
During implementation phases, we are committed to acting as partners with our clients to build the alignment and internal support necessary to launch market-differentiating ideas. To that end, we create internal marketing programs, educational programs and immersive experiences that allow employees to get inside the idea and walk in their customers’ shoes.
We take a three-phase approach to moving an idea from written concept to launching in market. The phases are designed to de-risk the implementation from drifting away from the original insight and focusing the implementation on efficiently solving for the consumer tension.
Client: Major Health Insurance Company
Focus: Reinventing A Simpler Health Insurance Experience
In an ongoing, collaborative relationship, Maddock Douglas is working with the leadership of a major health insurance company