We help companies grow their business, cultivate their innovation capabilities and develop their implementation confidence. While many firms focus on one of these, we focus on all three through the integration of:Maddock Douglas Generation, Transformation and Activation Diagram

The generation of new thinking and new ideas as a strategic foundation

The transformation of organizational/cultural attitudes, behaviors and processes

The activation, implementation and launch of ideas (e.g., products, services, experiences and business models) into the marketplace

We do this to make a measurable difference for our clients and to positively change the world. We seek to inspire and empower corporate optimism, curiosity and courage.


Our collaborations go beyond evolutionary change and truly seek “what’s next” for organizations to help them create the future of their industry and sustain the will, desire and need for growth. We do this by:


  1. Generating and validating insight-based ideas that address unmet and unexpressed consumer needs by testing, prioritizing and embedding them into an actionable innovation strategy
  2. Inspiring and empowering leadership to create and sustain cultures of innovation by reintegrating creativity, collaboration, risk-taking and customer focus into processes and mindsets
  3.  Monetizing “next” by effectively activating and bringing these ideas to life through iteration, prototyping, design, validation and implementation


We employ a proven, rigorous innovation process that reframes business opportunities, leverages our clients’ expertise, develops a keen understanding of consumer needs, and infuses parallel industry expertise from our Global Expert Network.



Mind-To-Market Innovation

We employ a rigorous innovation process to help companies reframe market challenges...

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Culture Of Innovation

Using a systems thinking approach, we assess companies’ cultures and work with them to design road maps...

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Customer Experience

We ensure that market-differentiating ideas mature past the concept stage...

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Innovation On-Ramps

Our series of on-ramp offerings kick-start companies on their innovation journey...

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Speaking Engagements

Our community of thought leaders speak at corporate events, industry conferences and summits,...

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Speaker Kits: videos and brochures