Tammy Lakes

Tammy Lakes

Tammy Lakes

Over the last 15 years, Tammy Lakes worked in thousands of classrooms across the nation. Knowledge from this experience has fueled her training for educators, guidance for industry executives, and analysis and prediction of technology trends. She informs and instructs on sustainable innovation in education, best practices in leadership, and creating an organizational culture that achieves goals by putting the customer at the center of decisions.

In an industry that charts the course for our society, learners in our educational system will determine
the success of the American policy, culture, economy and evolution. Tammy believes educational transformation is a moral imperative as well as a necessary undertaking. Her experience with education professionals has created insight on how to create a successful and collaborative culture.

She is the president of Creating Collaborative Change, a consultancy that establishes the culture for sustainable change in educational organizations. There is no denying the complexities in education. Tammy strives to remove the frustrations, addressing the challenges within a system, and advises on how to establish processes to facilitate change.

Tammy helps institutions get laser focused on the main customer in education — the learner. She is known throughout the industry for her work in identifying critical areas of market need, creating technology to meet the need, taking it to market, and implementing the new service in slow-moving systems. She is also masterful in mobilizing Gen Z and millennial audiences, bringing organizations closer to their customer.

Speaker Summary

Tammy Lakes’ career experience comes to life in her interactive presentations, and with these presentations, she helps people recognize the hazards of not innovating in education. She will bring clarity to the factors shifting the educational landscape and leave her audience with tools to implement change.

Contact us for more information on booking Tammy for your next event, or call Stephanie Savage at 630‑563‑6454.

Cultivating A Customer-Centric Culture

How can we know what our customers want or need? Are your teams talking with potential customers about the problem they’re trying to solve? Are they going into the field to observe how a current user is interacting with your products and services, bringing users together and hosting sessions to get ongoing feedback? Inviting your customers into your business is critical to the creation of a customer-centric culture.

In this session, participants will learn about the importance of putting customer needs first. Learn the most effective ways to create a culture that respects your customer. The session will also demonstrate the trickle-down effect of happy customers.

Preparing Kids For Life After High School

Teens are speaking out, expressing their feelings of inadequate preparation to enter college or the work force after high school. “I don’t know what I want to do with the rest of my life! What now?” seems to be the anthem of many who feel lost and can’t find the next step that works for them.

In this session, participants will examine the school to workforce progression. They will be provided with information to determine where jobs are, where jobs will be, and what our school system should be teaching to prepare students to navigate their way through a lifetime of work.

Marketing To Teens Is Different
Than Marketing To Millennials

Marketers know the hallmark traits of nearly every generation. However, much of marketing research has grouped Millennials and Teens under the same umbrella even though the needs and perspectives of these two age groups are unique. It’s time to identify those traits that distinguish Teens from Millennials.

In this session, participants will learn the key differentiators between messaging and marketing to Teens vs. Millennials. Evidence from research conducted with both of these groups will be presented, as will ideas from these populations indicating how they would like to engage with the organizations vying for their attention.

Speaker Kits: videos and brochures