Stan Phelps

Stan Phelps

Stan Phelps

Stan Phelps is the founder and CMO (Chief Measurement Officer) of 9 INCH marketing, a consultancy that inspires leaders to think differently about their most important stakeholders. Stan works with brands to win the hearts of employees and customers through a groundbreaking concept called The Goldfish Rule.

Stan’s work is focused on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture. Stan challenges brands to explore new opportunities, showing them how to be more successful in tomorrow’s changing world. Driven by client objectives and inspired by bold vision, Stan works with clients to create keynotes and workshops that are memorable, meaningful and on brand, helping businesses become talkable by design.

Prior to founding 9 INCH marketing, Stan held leadership positions at IMG, Adidas and the PGA of America. He also spent 7+ years as Chief Solutions Officer at Synergy, an award-winning experiential marketing agency. At Synergy, Stan helped create larger-than-life brand experiences for brands such as KFC, M&M’s, Starbucks and organizations such as NASCAR, MLS and the United States Tennis Association.

Stan is a contributor to Forbes, and his insights have been featured on leading sites such as CustomerThink, MENG Blend, Switch & Shift and Business 2 Community.


Speaker Summary

Contact us for more information on booking Stan for your next event, or call Stephanie Savage at 630‑563‑6454.

Creating Customer WOW

The little things make a big difference. In this presentation, Stan will share the key ingredients of creating signature added value. He’ll cover the 12 different types of purple goldfish in the two main categories of value and maintenance, along with little extras such as the importance of follow-up and how to handle mistakes.

Beyond Dollars

Happy, engaged employees create happy, enthused customers. In this presentation, Stan will share the 15 types of green goldfish, with little extras for employees such as onboarding, time away, team building, flexibility, recognition and empowerment.

Driving Loyalty

Eighty percent of your profitability is driven through the top 20 percent of customers and employees. These are your vital few. In this presentation, Stan will share the nine different key drivers of overall performance from the Golden Goldfish Project.

Speaker Kits: videos and brochures