In a collaborative relationship, Maddock Douglas worked closely with the leadership and management of a global insurance company to embed innovation into their organization and to transform their culture by empowering new attitudes and behaviors and developing new products and services.
Impact
Fostered a culture and organization that is more agile and able to embrace and drive innovation, with greater partner engagement and synergy
Co-created over a dozen potentially breakthrough, well-validated new product concepts with the help of channel partners
Executed a quantitative assessment of culture and innovation readiness
Diagnosed and prescribed an action plan across the enterprise to improve innovation capacity and transform the culture for innovation
Enlisted and trained more than 100 Culture of Innovation Ambassadors across nearly a dozen locations to witness, influence and empower the system
Designed a communications architecture and a suite of Innovation Workshop training programs, touching more than 6,000 employees
Story
In the rapidly and dramatically changing landscape of the insurance industry, this company asked Maddock Douglas to help them work with channel partners to co-create new products and services focused on the customer of the future and to prepare their workforce to understand, digest, support and propagate the changes implied by innovation.
