What Really Matters To Consumers Today

The insurance industry has a love/hate relationship with fashion. When a new style of product comes out on the market, some companies and advisors adopt it early. Others look down their noses at it at first, but adopt it later, especially if all the cool kids are “wearing” it. I can relate—I thought platform shoes were ridiculous, and now I have a Carrie Bradshaw starter kit in my closet.

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