[Webinar Replay] When Tortoises Fly

What Happens When Big Companies Try To Innovate Too Fast

We’ve all heard some version of Aesop’s fable of the hare and the tortoise. It was written to pass on this simple message: Pragmatic plodding wins the race. Unfortunately, this lesson seems to be lost on most large companies trying to innovate today. The “need for speed” seems to be trumping common sense.

In this webinar replay, Mike Maddock, founder and CEO, talks about the topic of speed and innovation. Find out what the most successful large companies have learned about innovating at a pace that ensures success.

Watch this webinar and learn:

  • Why talking to your customer is no longer the best way to develop insights and what to do about it
  • How to define and practice innovation in a way that ensures a pace that aligns with your company’s risk profile
  • How to manage the brilliant naysayer—every company has one
  • Why a clear portfolio strategy allows your company to go fast and slow at the same time


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