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[Video] The Get Real Guy — “A New Reality Show?”

In a joint 2014 study, Maddock Douglas and LIMRA used the power of analysis and insight to ignite and inspire the insurance industry to innovate around consumer communication and the authenticity of language. By quantifying consumer attitudes, behaviors and perceptions related to insurance industry language, Maddock Douglas and LIMRA identified opportunities that can help change the industry.

This video is a creative take on the fascinating implications that authenticity and language have in the insurance industry.

 

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