The Language Of Insurance Is Turning Off Prospects

The language of insurance is turning off prospects. Especially Gen Y prospects and especially when the word “disability” is used.

Did you know that, according to a 2010 study of insurance language conducted by Maddock Douglas, 49 percent of Gen Y associates the word “disability” with being handicapped?* If so, then how many do you think would consider disability income important? Probably very few. Even if you smile and explain what you mean (i.e., insuring income), the damage is done. Their brains have already registered it as irrelevant.

…Read the rest of Maria’s article here, and check back each month for links to new content on Thanks!

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