LIMRA 2013 Distribution Conference
If life insurance never existed, what would it look like if someone invented it today? How would the consumer packaged goods industry create “insurance” products? Is the “Sold, Not Bought” paradigm ready for a shift?
All these questions and more are discussed in the newly released book called Flirting With The Uninterested: Innovating In A “Sold, Not Bought” Category. Tomorrow, the book’s co-author, Maria Ferrante-Schepis, Managing Principal of Insurance and Financial Services Innovation at Maddock Douglas, will be at the LIMRA Distribution Conference with special guest Barry Calpino, Head of Innovation at Kraft Foods and closing keynote speaker.
Come visit Maria, Barry and our SVP of Strategic Engagements, McRae Williams, at the Maddock Douglas booth and learn more about what it takes to innovate in an industry that is ripe for change. LIMRA has been warning us for years:
It is time to think differently.