MD Hosts Design Thinking Workshop For Winning Entrepreneurs From Innovation Think Tank — Startup México
Wednesday, April 30, 2014 — As part of the Global Cities Economic Partnership signed by Chicago Mayor Rahm Emanuel and Mexico City Mayor Miguel Mancera to initiate a series of joint initiatives in trade, innovation and education, Maddock Douglas hosted a design thinking workshop for a delegation of entrepreneurs from Startup México, a government- and investor-funded accelerator based in Mexico City.
Founded with the purpose of forming a new type of ecosystem that fosters collaboration, innovation and a more competitive Mexico, Startup México is the first innovation campus of its kind, providing an outstanding hub of recently created high-impact companies, seed capital and integrated corporate services all under one roof for up and coming entrepreneurs.
The delegation of entrepreneurs were winners of Start The Challenge Up, a competition sponsored by CIDAC (Centro de Investigación para el Desarrollo, A.C.), an independent, not-for-profit think tank that undertakes research and proposes viable policy alternatives for the medium- and long-term growth of Mexico. Start The Challenge Up is one of many initiatives currently underway to help kickstart and build momentum for entrepreneurial innovation and economic development in the country.
Maddock Douglas wrapped up the delegation’s two-day Chicago trip (which included visits to BLUE1647, i.c.stars, 1871 and UIC Innovation Center) with a comprehensive workshop on how to use design thinking as a strategy for innovation. Maddock Douglas thought leaders delivered in-depth modules and hands-on exercises on how to reframe the approach to design thinking, leverage the power of observation to ask the right questions, and apply insights-based ideas to product, service and business design that ultimately lead to better innovation outcomes. As a parting gift, the delegation was also provided with additional resources to help them continue to drive innovation in their future projects.