We’ve been working very hard over the last three years to get well positioned as the market emerges. Maddock Douglas’ innovation work helped us leverage GE’s expertise in health care and Intel’s expertise in technology to ensure we start off much closer to the consumer and market need.
VP Sales and Marketing, GE Healthcare
I’ve worked with Maddock Douglas at multiple companies, including Philips. MD has a rare ability to find significant unmet needs, create unique solutions and make you smile along the way.
The work Maddock Douglas did, which helped us empathize with consumers, culminated in two very big wins for us in the market.
Director, General Mills
With the help of Maddock Douglas, we now have a set of quantitatively tested innovations that we are bringing to market that represent significant departures from the status quo. More important, we have measurably improved innovation momentum in every office in our company, creating the potential for a sustainable innovation culture.
Innovation Officer, Global Insurance Company
I first worked with Maddock Douglas while running a new product portfolio at SCJ and have since partnered with them in innovation leadership roles at several different companies. Throughout, they’ve consistently delivered new energy, insight and ideas to me and my teams.
Category Manager, SC Johnson
The research and new product work MD did for this brand was fundamental to our surge in growth and brand awareness. They delivered the perfect balance of insight, proven process and creativity.
CMO, DRIFIRE/Sterling Partners
MD’s innovation process allowed us to quickly and efficiently get to market with products that truly satisfied consumer needs. Working with them is always enlightening, always rewarding and always a blast.
CEO, Gold Eagle