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Client Impact

- VP Sales and Marketing, GE Healthcare

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Moving Health Care From B2B To B2Me

Client: Major Health Insurance Company

Focus: Reinventing A Simpler Health Insurance Experience

In an ongoing, collaborative relationship, Maddock Douglas is working with the leadership of a major health insurance company

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Client:
Major Health Insurance Company
Focus:
Reinventing A Simpler Health Insurance Experience
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Empowering Innovation Leadership And “Next” With An Iconic Insurance Brand

Client: Global Insurance Company

Focus: Building Innovation Capacity In The Rapidly Evolving Insurance Market

In an ongoing, collaborative relationship, Maddock Douglas is working closely with the leadership and management of a

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Client:
Global Insurance Company
Focus:
Building Creative Confidence In The Rapidly Evolving Insurance Market
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Empowering People We Love To Live More Strongly At Home

Client: GE Healthcare

Focus: The Support People Need For The Care They Give

People who provide in-home support and care to their aging parents, loved ones and those for whom

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Client:
GE Healthcare
Focus:
The Support People Need For The Care They Give
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The Wisdom Of Healthy Snacking

Client: General Mills

Focus: Making Time Between Meals Healthy And Full-Filling

General Mills asked Maddock Douglas to help them deeply explore and understand consumer behavior around weight loss and eating behaviors. Together,

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Client:
General Mills
Focus:
Making Time Between Meals Healthy And Full-Filling
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Creating Brighter And Healthier Smiles

Client: Philips

Focus: Reinventing The Way People Clean Their Teeth

The routine of oral care has not changed in decades. People still scrub their teeth with brushes and struggle to wedge string

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Client:
Philips
Focus:
Reinventing The Way People Clean Their Teeth
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With Bugs Away, People Play

Client: SC Johnson

Focus: Decorative And Effective Insect Control

The history of insect control has not been particularly consumer friendly. By understanding the unmet needs of consumers, the drivers of insect control

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Client:
SC Johnson
Focus:
Decorative And Effective Insect Control
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Putting Farmers And Farming On The Map

Client: Case New Holland

Focus: Powering Farmers Around The Globe Through Satellite Technology

CNH’s precision farming technology (a high-tech guidance system) was superior and worked across all brands of big equipment but

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Client:
Case New Holland
Focus:
Powering Farmers Around The Globe Through Satellite Technology
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Reinventing The Consumer Billing Experience And Customer Touch Points

Client: AT&T

Focus: Delighting Consumers And Igniting AT&T’s Ability To Cross-Sell To Engaged Customers

In the highly competitive telecommunications market, AT&T saw an opportunity to further define and affirm their brand by

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Client:
AT&T
Focus:
Delighting Consumers And Igniting AT&T’s Ability To Cross-Sell To Engaged Customers
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Cool Under Fire

Client: DRIFIRE

Focus: Protecting The Professionals Who Keep Us Safe

Wearing traditional industrial protective clothing often deterred professionals from effectively performing their important tasks. These jobs require garments that provide protection from

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Client:
DRIFIRE
Focus:
Protecting The Professionals Who Keep Us Safe
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Start Your Engines!

Client: Gold Eagle

Focus: Fueling Growth In Engine Additives

Gold Eagle asked Maddock Douglas to explore the needs of homeowners when it came to using small engines like lawn mowers, generators and

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Client:
Gold Eagle
Focus:
Fueling Growth In Engine Additives
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Speaker Kits: videos and brochures