So what stops people from bringing industry-changing ideas to market? After seeing this “I’ve-got-a-big-idea-that-I-am-really-not-going-to-do-anything-with” trend for many years, I believe people freeze because they secretly fear failure. Perhaps they believe there is more to innovation success than simply coming up with the big idea. Newsflash: They’re correct.
So in an effort to better humanity, I offer you the simple formula that will consistently and systematically help you lead more industry-changing ideas to market. (Imagine the friends and fame you are about to attain. I’d uncork some champagne immediately.)