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Secret #9: Be Attractive. Don’t Be Unattractive.

This is the ninth in the 12-part series, "12 Secrets To Attracting Investors To Your Startup"

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Why Sean Hannity Can’t Innovate

…and Rachel Maddow is in the same boat

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Secret #8: Resist The Curse Of Comfort

This is the eighth in the 12-part series, "12 Secrets To Attracting Investors To Your Startup"

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Secret #7: Sell A Lot (of a little)

This is the seventh in the 12-part series, "12 Secrets To Attracting Investors To Your Startup"

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Secret #6: Kinetic Startups Have More Potential

(This is the sixth in the 12-part series, "12 Secrets To Attracting Investors To Your Startup")

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12 Secrets To Attracting Investors To Your Startup

This is the first in the 12-part series, “12 Secrets To Attracting Investors To Your Startup”

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Is It Too Late To Reinvent Our Universities?

Scholarship? No Thanks. If you were offered a healthy scholarship that still left you with five figures worth of debt at graduation…

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Deb Goldman And Evan Gold—Radio Interview

In a radio interview with Deb Goldman and Evan Gold, Mike Maddock discusses what’s next for big companies, how to recognize the Napster Moment, and how getting

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The Language Of Insurance Is Turning Off Prospects

The language of insurance is turning off prospects. Especially Gen Y prospects and especially when the word “disability” is used. Did you know that, according to a 2010 study of insurance

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The “You” Makeover

Based on how quickly the world is changing and the contributions she has made already to the topic, this is a reinvention we should all welcome.

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Why Growth Is So Hard And What To Do About It

There is a simple question that when deeply considered, can change your business instantly. It is a question that enormous companies usually get wrong and small companies often get right. It is

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[Video] The Reverse Lottery

If insurance were to be invented today, as though it never existed before, what might it look like? Here is the viewpoint of a crazy lady on a bench. …

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Do We Know What Business Owners Want?

This article is the first of a new innovation insights column in Life Insurance Selling Magazine, January 2013. It contemplates whether or not the industry's insights about business owners are on target, and helps advisors consider becoming thought leaders as a strategy for differentiation

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Mr. President, You Are Correct. I Didn’t Build ‘That.’

Recently, our President used some unfortunate language to point out that entrepreneurs rely heavily on government-provided support to be successful. So here is a top-of-mind list of seven things my fellow entrepreneurs and I didn’t build.

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Interest Groups Awareness Of The Need For Life Insurance Is Flagging, But The Industry Can Take Steps To Raise Its Profile

Interest Groups Awareness of the need for life insurance is flagging, but the industry can take steps to raise its profile. Source: Best's Review(September 2011 Issue)

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U5-ia*: Free Speech For Financial Services Professionals

But what does this say about the financial services industry’s ability to reinvent itself? And don’t tell me you don’t think it needs it. There would be no such phrase as “financial reform” if the public at large wasn’t in agreement.

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What If Insurance Coverage Worked On Points?

This article is the 2.0 to the last one I wrote called What if the Insurance Industry Worked on Tips? While that idea was inspired by a Friday night with an industry colleague who had designs on reinventing the compensation system for insurance agents, we still had the rest of the weekend to figure out what the next generation of product would potentially look like.

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What If The Insurance Industry Worked On Tips?

If the insurance industry worked on tips, would we be able to price products differently? Would we be able to change pay structures of agents to smooth out the lumpiness of their income? Would we be able to attract a wider group of individuals to the job?

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The Future Of S&P Downgrades: FYI, CYA Or LOL?

I can’t resist this. In the last few days, S&P downgraded the pristine credit rating of two leading mutuals, two fraternals, one stock company and a country. What is next? Will planet Earth

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Life Insurance Language: Is It Creating Irrelevance?

Many have suggested that the solution is to simplify the product or make it easier and less painful to buy. And of course these things would help. However there is an area of “white space,” an opportunity that nobody yet owns, that could potentially help even more. That opportunity is language.

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Distribution Paradigm Shifting—Consumers Are Selling To Themselves? Huh?

Over the last several decades (yes, decades…), the insurance industry has been observing and lamenting over the decline of life insurance ownership in the U.S., and also the shrinking, aging and general economic malaise of the face-to-face distribution channel. Attempts at modernizing these channels have failed; attempts at growing them significantly have failed; and attempts at going direct have not even had much of a chance to fail or succeed.

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Will Mark Zuckerberg Reinvent The Insurance Industry? A 2011 Prediction

I predict that Time magazine’s 2010 Person of the Year is going to reinvent the insurance industry. Not sure if he knows this yet, but that’s just because he is still young enough to be insured under his parents’ health policy. Perhaps on his birthday in 2011, when he is no longer covered, he will start thinking about it.

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Insurance Insights—The Involvement Factor

A recent study from IBM indicates that the “trust gap” between the industry and the end-consumer is fueling a “business model identity crisis." In other words, the thing that is keeping most of the industry executives awake at night is the fact that they do not know what the best way to deliver their products and services will look like in the future.

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Insurance Industry Innovation—Ideas As A Capital Asset

While innovation and insurance are words not often seen in the same sentence, the tide is changing.

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The Elusive Insurance Cross-sell/Up-sell: Truly Unprofitable Or Just Unsexy?

In most industries, it is a widely known fact that it's easier and more profitable to get a larger share of a current customer’s wallet than to acquire new ones. Your cell phone provider knows it. Your car dealer knows it. Your department store knows it. But your insurance company isn't so sure about it. Up-selling and cross-selling have plagued the industry for years. Many dabble in it, but refuse to give it a high priority in the innovation pipeline.

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Trust As An Innovation—A Communication Lesson From The Florida Insurance Industry

Communication, however, is the act of transferring information from one source to another. If the transfer is not complete, the communication did not take place. The understanding and possibly even retention is the proof that the communication did take place.

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How Innovation May Have Prevented The Flight From Middle Market

A recent Wall Street Journal article published this chart which is very curious. The majority of unbanked households are in what would be labeled racial minority groups. However they are also, according to the US Census Bureau, the fastest growing segments of the population.

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You Talkin’ To Me? How Gen Y Hears “Insurance”

If you are an insurance company marketing executive wondering about how to tackle the Gen Y (or Millennial) market, trying to crack the code can be exhausting. Brace yourself. There's something you need to know.

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Three Bankable Innovation Opportunities Post Financial Regulatory Reform

Too small to fail; is idea agility the new competitive advantage after Financial Regulatory Reform?

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Financial Services Innovation AFTER Reform

As the financial services industry gets ready for reform, many are thinking about what new rules, restrictions and barriers will be in the way of innovation.

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Crayon Beats Calculator—Creativity As The Insurance CEO’s Answer To Growing Complexity

Creativity is the ability to generate innovative ideas and manifest them from thought into reality. The process involves original thinking and then producing. This last word of these two sentences make up the key to the creativity castle. When creativity meets commercialization, you have innovation.

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Through The Lens Of Insurance Agents: A Case For Asking Consumers Directly

There's a cool opportunity right in front of the eyes of the life insurance industry. The trouble is, their glasses are a little dirty.

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ROF Versus ROI: What The Financial Services Industry Can Learn From ESPN

Well first, it may be valuable to want to create “fandom” within your customer base. Perhaps there should be more thought and innovation put around making customers feel respected versus products that will squeeze out a little more return for them, or lowering prices.

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“Get Out Of My Facebook”—An Insurance Industry Innovator’s Guide To Social Media

As I observe and listen to the challenges, approaches and results of social media in the insurance industry, I cannot help but think about the original cast of Saturday Nite Live and their skit called “Landshark”.

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Who Should Fix The Financial Services Industry?

While Obama and this administration are going to fairly extreme measures to intervene in the financial services and health insurance industries, the public may have a different view as to their ability to fix the situation.

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Pimp My Numerator! Three Steps To A Better ROI Calculation

With ever increasing pressure for companies - particularly publicly traded organizations - to demonstrate return on investment (ROI), it has become evident that the measurements are deeply flawed. That’s not to say there's one silver bullet for calculating, but with a strategic approach organizations can maximize the accuracy of their innovation efforts.

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Should Banks Invent A Prenup To Avoid The Need For A Living Will?

When insight, or a deep understanding of the public need aligns with an idea to fill that need and effective communication to let the people know, brilliant innovation is born. Perhaps the contingency plans that are already being done by the banks are insufficient for regulators (an idea breakdown) or perhaps they were poorly communicated (a communication breakdown).

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The Recession Was A Gift—An Optimist’s Guide To Successful Innovation

I left the Front End of Innovation Conference in Boston this week inspired. Bert Jacobs, Founder ofLife Is Good, has made his entire life and a 100+ million dollar business about optimism.

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How Would Grandma Describe It?—Language As An Area For Innovation

In our research, we are finding that words used everyday in the finance and insurance industry are either not understood at all, or associated with something unrelated, particularly with millenials.

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Reinvention And Reformation—An Innovation Balancing Act

The President says it's not about stifling innovation with reform, rather the opposite. His new proposition encourages companies to build products and services that are not betting on human behavior, but more on the real needs. If all goes well, the incentives for good behavior will be attractive to entrepreneurs and industries worldwide.

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Luck Or Skill? Innovation Process For Smart Organizations

For industries that are not steeped in innovation, the very idea of creating something new conjures up thoughts of mad scientists with wild grey hair, people throwing pencils at the ceiling and/or men in black unitards.

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Gen Y: Are You Looking At Them As Your Customers Or As Your Kids?

It shouldn't be a shock to anyone in the life insurance world when I say that echo boomers (aka Generation Y, generally those under 30) are not a primary target and, to an extent, ignored by companies altogether.

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Product Development In Financial Services: Innovation Or Mutuation?

When it comes to product development in the financial services and insurance world, I believe we need to stop the inbreeding. Or at least slow it down.

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Insurance Industry Missing A Key Segment: Single Women

The 2010 census will tell us that a staggering number of households do not have children living in them. And a large number of these households are comprised of single people—many of them women. Does this mean the American family is in decline?

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Insurance And Financial Companies Struggle To Connect With Millennials

The generational communication gap is becoming an abyss. With the proliferation of social media, texting and other technologies, young people today have all but nearly abandoned the communication technologies and norms that were popular as little as 10 years ago

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Financial Services And Insurance Innovation: No More “Fine Print”

Have you ever seen a marketing message for either a financial or an insurance companythat has more disclosure and disclaimer information than actual content? Did you read all of that legal copy? (It’s pretty much a given you didn’t.)

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Do Insurance Companies Suffer From Boomeritis?

Here’s a crazy question: How would Wayne Gretzky run an insurance company? He would be looking at ways to crack the code in Generation Y (Millenials). And Why? Because if the insurance industry wants to look forward and get ahead, companies need to know

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