We’ve all heard some version of Aesop’s fable of the hare and the tortoise. It was written to pass on this simple message: Pragmatic plodding wins the race. Unfortunately, this lesson seems to be lost in most large companies trying to innovate today. The “need for speed” seems to be trumping common sense.
Because customer needs, wants and desires are constantly evolving, if you are the leader of a company bent on innovation, the most important question you must ask your team is, “What business could we be in tomorrow?”
Powerful relationships take commitment and the right kind of effort.
When innovation is compared to anything, it illustrates the fundamental difficulty we have in the representation of abstract concepts. InformationWeek columnist Coverlet