I uncover new ways to think about consumers and bring their stories to life so that their unmet needs can be the force driving our clients’ innovation efforts.
How do you inspire and empower clients to find “what’s next” for their organizations?
I help consumers and customers tell us “what’s next” for our clients. Throughout our process, I infuse opportunities to observe and listen to real people to better understand their behaviors, feelings and motivations. I ask questions that allow consumers to express perspectives and wishes they have never tried to (or been able to) share before. I use these clues to articulate unmet consumer needs, uncover potential solution spaces, size opportunities in the marketplace, and optimize solutions prior to launch.
What’s your story?
Innovation director at Markitecture, brand management at General Mills, MBA in marketing and general management from Harvard Business School, AB in English Literature from Princeton
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