Two Concrete Steps Toward Mastering Innovation Management
When we engage with a client on an innovation project, typically there is a round of stakeholder interviews. Often, key people in the organization will tell us about the time they’ve spent discussing what innovation is and what needs to change to improve their company’s innovation efforts.
Unfortunately, all that talking is not accompanied by much doing. That discussion of innovation strategy can slow actual innovation down to a crawl and even prevent good ideas from getting to market.
It isn’t their fault. Innovation management is a new and evolving skill set for business. It is being shaped by company culture, academic investigation and professional services offerings. So it isn’t surprising that the typical business leader feels he or she is “missing” something and is hesitant to act.