Doug Stone Elevated To Senior Leadership Position

Chicago, May 1, 2013—Innovation agency Maddock Douglas, an internationally recognized firm that helps leading corporations develop new products, services and business models, has named Doug Stone senior vice president of innovation. In his new position he will be leading strategy and innovation practice development efforts in addition to his role on client engagements.

Stone, 46, joined Maddock Douglas six years ago after completing his Master of Product Design and Development degree at Northwestern University.

Stone had this to say about the promotion at Maddock Douglas: “It is rare to find a company where you have the opportunity to influence the development of a new business practice, deliver challenging client work and grow as an individual. I look forward to helping the company expand the reach of our talented innovation teams.”

Maddock Douglas president, Raphael Louis Vitón, says, “We’re proud to be on this innovation crusade with Doug, and we are grateful for his leadership contributions. We are equally grateful for his whole family’s shared commitment to our company’s purpose (‘to inspire and empower curiosity’).”

Stone is also a professor for the two-year Master’s program in Business Innovation at the CEDIM design school in Monterrey, Mexico City and Guadalajara, Mexico, where he teaches Maddock Douglas’ curriculum on “New Paradigms in Business.”

Maddock Douglas, Inc., established in 1991, is an internationally recognized innovation consulting firm that helps companies design, brand and launch new products, services, experiences and business models while also building a client culture that can continually innovate. Maddock Douglas’ client list includes 25 percent of the top 100 global brands and 10 out of the Fortune 50 companies.

The partners of the company are authors of Brand New: Solving the Innovation Paradox (2011), Free the Idea Monkey…to focus on what matters most! (2012), and Flirting With the UninterestedInnovating in a “Sold, Not Bought” Category (2013). To learn more, visit

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